What is The Mash Collective?
The Mash Collective is an opportunity for people from all walks of life to come together to share their seperate obsessions and collectively create a brew from a common ground… their love of beer.
We’ve experienced it ourselves when we first established Stone & Wood. Then as the team have come together to help build the business we’ve seen a collective form, which is a broader group of people with even wider interests come together and everyday share a common goal… making good beer.
We all work pretty hard at Stone & Wood, but we also like to make sure we also enjoy the community that has formed around it. So The Mash Collective is a vehicle for the team and that community to work together on a series of projects that help us all celebrate our love of beer.
We have an open approach to how we run the business and although we have often talked about the idea of doing collaborative brews with other brewers and other brewing companies we always felt that that approach was a little too industry focussed and introspective.
The Mash Collective won’t just be about the people here at Stone & Wood. For each project we are going to reach out and select a group of people from our broader community to work as a group to create a beer. We’ve met some great people over years… musicians, writers, surfers, artists, chefs, and all sorts of artisans and people who are specialists in their chosen fields.
So for each of the beers from The Mash Collective we will have a diverse group of people, each with their own personal obsession, that come together to collaborate on brewing a beer. To share their beliefs, their perspectives and their ideas about beer. From selecting a style to formulating a recipe to designing the label and of course coming together on the brew day to bring it all to life.
For them, they get to share in the creation of something special to them as a group, and to experience that satisfaction of seeing other people enjoy their creation, and for us, and everyone else, we get to witness that collaborative process and of course we get to taste the fruits of their collective creativity… and really to us, that’s what brewing beer is all about.
So each beer from The Mash Collective will be very special. Not just the beer, but more importantly the who, the why, and the how that went into it.
The first beer from The Mash Collective will make it’s debut at the Great Australian Beer Spectapular (GABS) in early May.
So you want to be a part of The Mash Collective, huh? Well, just bring a beer you’ve brewed to The Pitch, our event at Good Beer Week in Melbourne this year and you’ll get your chance. Tickets are $75 including beer and three courses. Seats are limited, so email firstname.lastname@example.org to secure your spot early.