Sustainable goals are coming into fashion. In a world where we hardly have the chance to sit down and smell the roses, we have even less time to look at what’s in our own wardrobes.
Not many of us consider how our clothing gets from the field to our backs, and you’d be among the majority if you didn’t know all the processes involved in landing a singular piece of apparel on the shelf. Clothing production is a huge problem for the world and just like the challenge we’ve undertaken to move our beers to a high standard of sustainability, we’re also determined to take all the steps we can for our range of sustainable merchandise as well.
Why is sustainable fashion important?
Over 65% of all clothing is currently made from synthetic materials, derived from crude oils and fossil fuels. On top of this, the dyes used to colour cheaply made fabrics are often toxic to the environment and harmful to the labourers who breathe them in.
As if pollution wasn’t bad enough, the craftsmen and women making these fabrics may be working in sweatshop-like conditions with little pay and no consideration to their health or wellbeing.
But there’s emerging hope, and it rests in the hands of forward-thinkers within the growing trend of sustainable fashion and management. A new wave of ‘consumers’, including people like you are seeing greater value in responsibly sourced apparel and merchandise.
What is sustainable fashion?
Sustainable fashion is the act of producing clothing and accessories while paying attention to its environmental and socio-economic impact. This means more natural dyes, fabrics, and ethical working conditions.
The best way to get there is to be educated on making the most of our clothing, rather than purchasing the newest seasonal trend. If anything, 2021 has opened our eyes to many issues happening both globally and in our communities, making it more important now than ever to have these conversations.
Responsible brands are looking to make sustainable fashion not just a trend, but a permanent fixture in the industry. Sites like Good on You are leading the way in sustainable merchandise and fashion education, offering a directory full of brands and information on how their products perform in terms of sustainability. Well-known names from Asics to Zara are up for scrutiny as Good on You provides all the details on what it takes to be an informed fashionista.
We also know how important the earth is to us and are making our own mark by our own Green Feet Initiative. Through this program, we have brought in sustainable practices that recycle water usage, increase our use of efficient energy systems, and have introduced innovative waste management programs, within our brewing process.
But this initiative extends past our main operations, as we’re also working to promote sustainable fashion in Australia through our beer clothing range. These are an exclusive collection of Stone & Wood-branded products just as clean and refreshing as a cold beer on a summer’s afternoon.
How do we make our sustainable merch?
There are so many reasons to focus on sustainable habits in and out of fashion. Not only is it great for the planet, but it helps every seamstress and craftsman along the supply chain make a living wage in working conditions that see them as more than just human sewing machines.
The best fabrics for sustainable fashion are natural, biodegradable, and easy to recycle. Materials like organic cotton, linen, recycled polyester, and spandex yarn are some of the many fabrics used to make our merchandise.
Not only are they good for the environment due to their ease of access, lack of chemicals in production, and recycling measures, but they look good too! This means you can both look and feel good while wearing your purchase of eco-friendly merchandise; knowing it is also supporting smaller communities to create a more incredible earth. We’re also working towards introducing packaging that is chemical-free, plastic-free, and made with less water and energy than ever before!
Our commitment goes beyond merchandise
The Green Feet sustainability program is our way of making the world better for today, tomorrow, and every day after. We aren’t perfect, but we work every day to lessen our impact on the world we love.
At our brewery events, we’ve introduced reusable cup programs at events that minimise the output to landfill, while our and community clean-up projects are actively involved in reducing the occurrence of waste in the environment. Through the initiative, we’ve even created the first recycled water beer for World Water Day!
From personally separating our waste by hand before bringing it to the landfill to talking with other breweries to raise awareness of eco-friendly and sustainable practices, The Green Feet Initiative ensures do our best to keep you looking your best while drinking the best.
The Stone & Wood team are on a mission to learn about more ways in which we can introduce sustainability and ethical practices while making changes along the way. We will continue to work towards our ultimate goal of providing a 100% sustainable fashion range with an entirely traceable supply chain.
Check out our range of beer clothing today, and join us as we attempt to be the champions of sustainable merch in the brewing industry. Let’s make our apparel and brewing habits not just a trend, but an established expectation.