We spent a day on the road with Matt, our Newcastle sales reps and all-round top guy, to find out the tricks of the trade and what goes on in the world of beer sales around the traps of Newy, the hunter region and the surrounding area.
Take a read of our Q&A with Matt and find out a little more about the essentials for being on the road, what he loves most about the industry and some words of wisdom for anyone wanting to be a road warrior. He’ll give you his best spots to hit in Newy, so you can also experience it like a true Novocastrian.
How long have you been a part of the S&W Road crew for?
Just over 2 years covering Newcastle, Hunter Region & surrounding area.
What do you enjoy about your customers?
My customers are legends. Most of my industry education has come from conversations with the passionate people I get to interact with daily. My territory is incredibly diverse, and as such, the people I meet and the conversations I have are different every single day. The products lend themselves to such a range of occasions, and it’s always amazing to see that our story resonates with people regardless of where they are.
What do you enjoy about your territory?
The diverse territory, the conversations and the people you’re meeting are different every day. The product lends itself to a lot of these areas, it’s also great to see the brand and its story resonating and see the value in working with us.
Any words for people that want to jump into the world of beer sales?
I think there’s a misconception that a sales role demands a specific type of personality. That may be the case for some industries, but our team and the wider indie beer community attract a truly diverse mix of different people from all different backgrounds and walks of life who share a common love for sharing good beer. If you truly believe in the company’s values and the quality of the products you’re working with, it’s the best job!
Any life hacks for days on the road?
Make sure you love the voice on your GPS/Maps app. Don’t overload on the coffee, no one likes a jittery roadie.
What are you drinking at the moment?
I’m a massive East Point fanboy! I love getting outdoors and making the most of my mornings/weekends and having something super refreshing at a lower alc to unwind with at the end of a long day, so I can wake up and get on with the good stuff!
What’s your favourite beer and food pairing?
Stout and oysters. I’m a seafood lover but was sceptical about this one for a long time. When I finally tried it, mind = blown.
What are the best spots in Newy to hit up?
Merewether Ocean Baths, The Yuelarbah track Glenrock, a sunrise at Nobby’s break wall. I’m still yet to hit up Stockton Sand Dunes… the list goes on.