Today is Earth Day 2020, an international day that seeks to inspire the global environmental movement, now in its 50th year.
While most Earth Day efforts and celebrations will take place online today, many of our crew are busy making beer offline at our Murwillumbah production brewery to ensure beer-lovers around the country can still enjoy a beer safely at home.
A big part of their job is brewing, bottling and packing the Original Pacific Ale, which – from the malt and hops through to the bottle caps and cartons – is 100% Australian-made, most within a three-hour drive of the brewery.
In celebration of Earth Day, we thought we’d take you around our Murbah brewery with our sustainability manager James to learn more about our commitment to reducing our environmental footprint via our Green Feet program, plus the lifecycle of the Original Pacific Ale and its all-Australian ingredients and materials.
- All Pacific Ale ingredients are Australian-made, including the malt, hops and yeast
- All Pacific Ale materials are Australian-made, including the bottle caps, glass and glue
- Our bottles are made from 70 per cent recycled glass
- Our cartons are made from 50 per cent recycled cardboard
Happy Earth Day from our team!