The evolution of our lager…

It’s taken six years for the craft beer world to come around to where our head was at when we launched our lager.

Whilst the hardened craft beer drinkers turned their back on lager the newer drinkers have been taking to our lager to a point where it now represents almost a half a million litre product.

As the craft world now wakes up to lager, the timing is perfect for us to give our Lager more of an identity within our range, with a few more tweaks – a brown bottle and the bottled beer now unfiltered to match its draught format, along with a name that reinforces the refreshing nature of our home shores.

Green Coast is the first beer we put in a bottle more than six years ago and is also our second biggest selling beer, growing at 80% on last year.

The delicate and finely balanced flavours of Green Coast have always been admired by true flavour junkies over the years. The people who genuinely understand the nuances involved in bringing disparate flavours like bitter and sweet together in harmony.

It’s been the quiet achiever in our range of beers because Pacific Ale has got all the attention (and tanks).

It’s not easy making lager and our brewing team have always taken great pride in continually making minute tweaks to the structure of Green Coast in keeping with that ongoing journey towards brewing nirvana.

As brewers who are focussed on making good beer (all beer) and not just on what’s hot, we have always believed in and loved what lager brings to the table as a beer, whilst others have been disparaging, we think it’s future is bright.

Live on the Green Coast …. we do!

Over the next few months you will start seeing Green Coast replace our existing lager in bottleshops and on tap. We’re starting local then taking it South!