A couple of times a year we throw open our doors to a group of individuals who share a love for beer and get them together to brew their own. This is The Mash Collective. Our brewers assist the group through the process but from selecting a style, to formulating a recipe, to designing the label and of course coming together on the brew day, they are the ones who bring the beer to life.
For the third release, we brought together a creative collective including two Sydney graphic artists, a sort after photographer, an award winning architect and a renowned author back in August.
Here is the behind the scenes glimpse into the journey of creating The Old Persuader, produced by the creative minds at The Pool Collective