The Gatherer Launch Party
The Gatherer is a beer for the ‘social gatherer’ we all know and love – that person that excites, includes and connects those around them: that person you might spot somewhere like Burleigh Pavilion on the Gold Coast.
On Monday 2 September, to launch The Gatherer nationally and in cans, we invited friends across hospitality, media and the local community to Burleigh Pavilion for a ‘gathering’ of canapes prepared by The Tropic (eatery within Burleigh Pavilion), The Gatherer cans and cocktails, and tunes by a local DJ.
Flooded with golden light and wrapped in a contemporary pastel aesthetic, we can’t overstate how beautifully Burleigh Pavilion captured The Gatherer. From the stone-meets-peppermint green interior to the sweeping ocean views from the north, every detail in the space makes you want to savour and share the moment.
Complementing the delicious canapes roaming the crowd from early afternoon were especially curated The Gatherer cocktails, featuring gin, vanilla, cucumber, mint and other refreshing ingredients. After all, this is beer, not as you know it.
As our sunset tipple dissolved into a starry evening, we and our friends kicked on for a few hours with The Gatherer cans straight off the ice and various cocktail renditions, ambient beats and a feeling that we’d welcomed The Gatherer back at the right place.
The Gatherer (4.2% alc/vol) will be available in 375ml cans (four-packs and cartons) and on tap across the country and on our website from today. Please note, however, that The Gatherer will not be available in WA and SA until later in the year. Find a stockist or order online here.
Check out some images from the evening by photographer Aaron Smith @thecommonsmith