Read on for Indie Beer Day celebrations at our brewery in Byron Bay.
On Saturday 26 October, in celebration of independent craft beer, Australia will be raising a glass for a national ‘cheers!’ at 2.00pm for Indie Beer Day – a day for recognising the importance and diversity of independently brewed beer and the industry’s contribution to our communities.
As many of you would know, independence in the brewing world refers to breweries who are owned and operated independently and who value authenticity, localism and the communities built around them. Some 600 independent breweries operate today across Australia, contributing to local economies, industry and employment.
Since we first opened our brewery gates in 2008, we’ve operated as an independent brewery: in fact, independence was a huge part of the vision our three founders had when they set out to build Stone & Wood.
Of course, independence means different things to different brewers, but for us it means that we’re free to run our brewery and our business in the direction that we, as a team, want to take it.
Importantly, while it frees us from directions and instructions from external entities and large trade shareholder schemes, it also means we’re able to support our communities through things like our inGrained Foundation and give back to our environment by investing in efficient systems and equipment.
It means we can develop ongoing deep relationships with our suppliers and customers and can deliver on our promise of the best quality beer. It means we can invest in our team with personal and professional development funds and childcare schemes, as well as deliver a return for our shareholders – including the 80 per cent of our team who have shares in the company.
Simply put, independence means we can do things the Stone & Wood way.
So, on Saturday 26 October, we’ll be raising a glass at 2.00pm to say ‘cheers to Indie Beer Day!’ and are inviting you to get amongst it.
At our brewery in Byron Bay, we’ll have pop-up bars from Fixation and Forest for the Trees in the front courtyard serving cold ones alongside our tasting paddles, roaming nibbles from our canteen and an orchestrated ‘cheers!’ at 2.00pm.
Meanwhile, be sure to look for the certified Independent Beer logo and ask for independent beer next time you’re at your local venue or bottle shop. If you’re not in our region, check out how you can get involved here. You’ll also find independent beer on our online store or our stockists around Australia.
Cheers to Indie Beer Day – be part of it!