We’re stoked to announce that Stone & Wood is the official beer partner for all major World Surf League events in Australia! 🍻
From the WSL Championship Tour stops at Bells Beach (VIC), Snapper Rocks (QLD), and Margaret River (WA) to the Newcastle Challenger Series and the World Longboard Tour at Bells, we’ll be pouring fresh, cold beers right next to the action.
But that’s not all. We’re also introducing the Stone Wood Golden Hour—a sundowner session featuring a specialty heat where surf icons ride alternative boards shaped by local legends. Expect live music, panel talks, epic surf films and giveaways.
“Coming from Byron Bay, Stone & Wood and surfing have always gone hand in hand. We’ve been part of the local surfing community from the outset and partnering with the WSL gives us the opportunity to take that natural connection to the beach lifestyle to coastal communities right across the country,” said Stone & Wood Head of Strategy Creative, Paul Tansley.
The partnership will also be brought to life through broadcast integration, including the ‘Stone & Wood Post Show’ and the ‘Stone & Wood Slow-Mo’, as well as a content series titled ‘Stone & Wood Real Talk’ which will take fans behind the scenes of the competitor’s area and event village. This content will be distributed across WSL and Stone & Wood’s social channels.
“WSL is thrilled to have Stone & Wood join as the official Beer of WSL Australia from 2025,” said Andrew Stark, WSL APAC President. “They’re a brand that was born at the beach and lives and breathes the coastal lifestyle. That, coupled with their passion and focus on community, makes them a perfect partner for WSL. We look forward to seeing Stone Wood bring this partnership to life at each of our events around Australia by creating moments and places where we can come together through surfing.”
We can’t wait to bring good vibes, great beers, and unforgettable moments to the Australian leg of the WSL tour. See you on the sand. 🌊