Isn’t it time you treated yourself?
Prepare to salivate. Our delectable French toast stout, It’d Be Rude Not To is the third release of our limited Counter Culture range – and a beer for those times you just can’t refuse.
Dark, decadent and oozing with patisserie goodness, we admit It’d Be Rude Not To is a little bit naughty …
The beer
Picture the breakfast of your dreams. A plate of fluffy French toast – crisp around the edges– topped with vanilla ice-cream and dusted with cinnamon beneath a cascade of maple syrup. This is It’d Be Rude Not To territory.
Pouring dark brown with a generous caramel head, this imperial milk stout unfolds in pastry flavours with every sip. Packed with a tonne of lactose, a tonne of maple syrup, 10 kilograms of vanilla beans and five kilograms of cinnamon, the beer’s unquestionable sweetness is matched by a toasty malt backbone and balanced with Galaxy hops.
Creamy, velvety, It’d Be Rude Not To simply begs for a #cheatday.
7.4% alc/vol
40 IBU
The national launch
Things can never get too sweet in Byron Bay, so we’re launching our third Counter Culture beer here at home with a delicious launch party at Three Blue Ducks, The Farm, on Friday 26 July.
The party will feature:
- It’d Be Rude Not To flowing on tap
- Savoury snacks by Locura Kitchen
- Pastry treats by The Bread Social
- Live music by Tim Stokes and Dan Hannaford
- Our Barrel Aged Stone Beer and Coffee Milk Stout (Pilot Batch brew) on tap
- Pacific Ale ad Garden Ale cans
- A selection of wine from Three Blue Ducks
Tickets are free but spots are limited, so be quick to grab you and your friends a spot!
Availability
Like all the limited-release beers in the Counter Culture range, It’d Be Rude Not To will be sold in packs of two 500ml cans online, as well in bottle shops and on tap at our brewery in Byron Bay – but is super limited volumes.
Keep an eye on our blog and socials on Monday 29 July when the stockist listing goes live.
And remember, after eight weeks, It’d Be Rude Not To will make way for a different Counter Culture beer and disappear.
For news and updates about the Counter Culture range, and to purchase an It’d Be Rude Not To pack, stay tuned via the Counter Culture instagram and mailing list.
