Looking Fresh Just in time For Summer.
We’re stoked that most drinkers can spot a chilled Pacific Ale in the fridge from miles away, but when it comes to our other beers, well…they get a bit lost.
That’s why we’ve decided to give our other core range beers – Green Coast Lager, Cloud Catcher Pale Ale and Crisp – a glow up, so you can spot them, grab them and drink them, because…they’re also ridiculously refreshing and deserve some of the spotlight.
The upshot of this – is now all our core beers look like a family. One big, delicious family.
SO, WHAT’S CHANGED?
We’ve dialled up the Stone & Wood logo in the middle, so you know you’re in good hands straight away. Next, we’ve made the style of the beer (lager, pale ale, crisp) more obvious to take away any of the guess work.
HAVE YOU CHANGED THE LIQUID?
Crisp is staying as refreshing as it is, but we are giving Green Coast and Cloud Catcher some minor tweaks as we move to include regenerative grain (sustainably grown malt) into these beers. In doing this we know we are doing the right thing by the only planet we know with beer on it, and are 100% sure our drinkers are with us on this environmentally positive move. With this change in the malt bill they may even notice a slight change in taste that’ll help how refreshing and drinkable the beers are too.
WHAT ABOUT PACIFIC ALE??!
Nothing about Pacific Ale has changed: it’s all staying the same, brew method, taste, design. You don’t mess with an icon.
DOES THIS MEAN I’LL BE ABLE TO FIND THESE BEERS IN MORE PLACES?
That’s the plan, but it’s a journey we’re just at the beginning of. Keep your eyes peeled and ask your local to get them in if they don’t stock them.
WHEN WILL THESE BE AVAILABLE?
Our new look tinnies and bottles are hitting the shops this week, so you can take us everywhere with you this summer.
